Every business utilizes its resources in best way to understand the response from its target customers. Its very important to use all resources effectively on time before
loosing the pace in any competitive market. In my understanding some free sources are already helping beginners to get on the ladder towards success. One thing i would have to accept that Google, Microsoft and Yahoo should be considered as great platform. Any new business will have submit there website to there directories so that they can be found by people looking into those directories. These companies offer paid advertising and display the organic results. Mostly people use Google for on-line search. If a website has good and relevant content on it then search engines pick them up easily and therefore it increase the chances of displaying there products or site more frequently then others. Links play an important role in bringing on-line visitors to the site so more visitors come from quality sites.